CHUM is an upcycled denimwear company, located in Montreal, Canada.

We aim to disrupt traditional clothing consumption methods by reviving old garments into new products. Our goal is to keep our closets clean without adding to the pile of unwanted items that eventually end up in landfills.

Every item in our shop has been loved before, and we take special care to find pieces with character.

CHUM comes from the idea that these garments are like friends or family members; given a second chance to keep on living - in a kinder way.